Lissette Mercado, for ten years and running, is the Advertising Sales and Event Director for SYS-CON Media and Events with responsibilities for brand management including: finding new business, cultivating client relationships, and crafting winning online advertising solutions. Lissette organizes the world’s most leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. These events include over 20,000 registered attendees, 275 sponsors & exhibitors, and 250 world-wide thought leaders and speakers hand-picked for their ability to explore the economic strategies that utility/cloud computing and IoT provide.

Cloud Expo, Inc. is a spin off of SYS-CON Events, Inc., a startup events management company that produces and presents the world’s largest independent, vendor-neutral Cloud Expo® & @ThingsExpo events worldwide. SYS-CON Event, a company of SYS-CON Media founded in 1994, is widely recognized in the internet-technology and magazine publishing industries as the world’s leading publisher of i-technology magazines, electronic newsletters and accompanying i-technology breaking news, education and information Web portals.

Co-Founder of D&L Endless Events and Golden Soul Events
As her capacity as an event planner, Lissette’s mission is to ensure each and every event is thoughtfully produced and curated to create a moment that forges life-long impressions, while managing expectations giving the host time to enjoy the engagement. She has the greatest attention to detail, and a passion for every part of the production and design process, continually surpassing all expectations and transforming visions into truly unforgettable events.